Media

This CRM (or Customer Relationship Marketing) e-learning covers the definition of CRM and how it developed over time. Examples of CRM in action illustrate the benefits of an effective CRM system.

This learning is split into two separate sections: it deals with how to present a pitch and then deals with the content that should be included when verbally presenting a proposal.

This learning covers areas of technology where good digital etiquette should be applied with worked examples and an examination of good digital citizenship.

Consistent descriptive file naming is a vital component of good knowledge management. This course outlines the conventions used in a good file naming system and the advantages of using metadata.

This course covers the legal restrictions and protections surrounding court proceedings, the rights of interviewees, speaking off the record, codes of practice, invoking public interest and the ramifications of the Leveson Inquiry.

It is important when using media assets (images, video, audio etc.) that they are used without infringing copyright or licensing restrictions in order to stay on the right side of the law and protect your company’s reputation. This course gives practical advice on how to do so and shares experience of where to gather great media assets.

This quiz tests knowledge of how to negotiate effectively. The quiz must be passed prior to taking an exercise to applying this knowledge to some example negotiations.

This learning involves guidance on interview techniques such as taking down quotes, methods to make note taking quicker and moving from the notepad to the story.

This learning offers instruction on responding to a client brief. The learning covers the development of the proposal, including budgeting, delivery, SMART objectives and milestones. It also warns the user about considering topics such as accessibility and future proofing which may affect the document's content.

This learning offers instruction and prepares the proposal document for responding to a client brief. This guided learning session covers the development of the proposal, including budgeting, delivery, SMART objectives and milestones. This session will print out a full set of notes for finalising your proposal.

This quiz tests knowledge of how to present effectively. The quiz examines knowledge learnt about both the content and style of the presentation.

Search Engine Optimisation (or SEO) is a vital component of marketing your business online. This course discusses from a practical point of view the necessary steps to take to get your website visible to search engines.

"This learning demonstrates how social media is used in relation to journalism and the ways in which it is influencing journalism practice. "

Storyboarding is a crucial part of the development of media productions. This e-learning covers the skills needed to develop such projects which will require planning, script development and collaboration.

This learning examines how to write a good report using the inverted pyramid style, what components a story should be made up and how to source the information. This includes interview techniques and the rise of social media as a means of collecting information.

This training covers the basic structure of a press release including how to get your story noticed, the ideal size and structure of the release and how to include quotes.